JV

Yes! Videocon, the leading consumer durables company has divulged a new brand identity and logo which was opened by the leading Bollywood star Shahrukh khan in San Francisco.

The ‘V’ in the new Videocon logo is composed of two animated green, lava-like shapes — called Chouw and Mouw — with distinct identities of their own. Chouw and Mouw are ‘live’ characters, and will be used through a series of short videos to tell simple stories. Both have certain personality traits, based on their physical attributes.

The thought behind the change comes from the company's constant thirst of responding in tune with the changing market dynamics. To connect with its vast consumer base, Videocon has brought in fresh perspective with a new communication for its consumer durable segment.

The new identity clearly defines the consumer-centric approach of the brand and its positioning to be closer to the consumers heart - both in terms of its values and philosophies, as well as its servicing aspects. It’s declared that Videocon is going to enter into the Mobile phone business too. It’s something interesting. Isn't it?!