No doubt, so many of our eyes might be attracted by TATA's new Ad ‘DoCoMo’, Or at least our ears, for the peculiar humming it creates!

All because of Tata Tele Services made a strategic alliance with Japanese telecom major NTT DOCOMO. Finally the news flashed as ‘Tata DoCoMo is the latest GSM operator in India’.

NTT DoCoMo, Inc. is the predominant mobile phone operator in Japan. The name is officially an abbreviation of the phrase, "Do Communications over the Mobile network", and is also from a phrase dokodemo, meaning "everywhere" in Japanese.

DoCoMo provides phone, video phone (FOMA and Some PHS), i-mode (internet), and mail (i-mode mail, Short Mail, and SMS) services.

DoCoMo was spun off from Nippon Telegraph and Telephone (NTT) in August 1991 to take over the mobile cellular operations.

DoCoMo, with its technological capabilities and clarity in services, can race well in market. Experts would make better technologies at the best price. As for the investment part, the joint undertaking could play a vital role for the shareholders.

Instead of paying for 1 min even for lesser than 1 min usage in other networks, on TATA DOCOMO you can pay only for the exact seconds that you talk. That’s the highlight they are focusing to draw the customers.

No doubt, some of our choices may change too in the coming days.

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